Internet Marketing
Just because you paid $2,000 to $10,000 for a website your prospects are not going to be lined up to buy your product or service. Nor are they going to know your site even exists. Why should they buy from you; because your website is designed with pretty flowers and butterfly's and flash designs?
I think not.
If this were the case wouldn't everyone with a pretty website be rich? With the exception of the low overhead cost, having an internet business is not much different than a brick and mortar. How effective your Internet marketing is will first determine how many visitors you get. Second, how convincing your content is will determine how many sales you make.
Most people forget that the Internet is built on content and that people find things by searching for them via search engines. Search engines keep track of how people search, what they are searching for, when and where they were when they performed the search, etc.
Search engine data is a powerful tool used in Internet marketing. At the very least, your website needs Search Engine Optimization (SEO). SEO is achieved by combining the right data to create compelling and convening content that persuades your visitors to sign-up or order now. Internet marketing is an achieved by 3 things:
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Finding out were your online market resides (forums, blogs, chatrooms, etc)
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Finding out what keywords and phrases your market uses to search for products and services you offer.
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Going to There are thousands of products on the market that will charge you a fee for the same SEO data you can get at no cost. Some people associate being charged a fee with some sort of guarantee that it will bring them Internet marketing success, this is far from being true.
Free Internet Marketing
Unfortunately, Internet marketing is the last thing people think about when they want a website built. For me marketing is the first thing I think about before I start a business or build any website because if it's not "marketable" then you've got nothing. Think about this for a second: What are your goals for your website? Whether your site is for profit or for information, you want people to find it and check out what you have to offer. But most of us not only want people to visit our site we also want them to buy our product or service. That being said, effective Internet marketing is of the utmost importance. For a limited time TortoiseHareMedia.com is offering a free Internet marketing consultation with the purchase of our Tortoise Web Hosting Plan.
Internet Marketing Consulting
Sometimes all we need is a shove in the right direction. Believe it or not Internet marketing consulting is not a complex process. Most successful consultants are looked upon as the gurus of there trade. Promoting your business at minimum will consist of effectively communicating your message to your market. Truth be told, the most complicated part of marketing is consistency and patience. Most do it your self marketers lack one or both. Sign up to our newsletter and you will receive no cost Internet marketing consulting. For your no obligation membership you will receive a detailed overview of your current Internet marketing strategy and tips on how to improve your market position.
Internet Marketing Strategy
The Internet is content driven and lately that content has run along side television with audio / video. Your Internet marketing strategy has go combine multiple techniques and they have to be used consistently for an extended period of time. If your marketing budget is large you won't have to trouble yourself with the details of how an effective Internet marketing strategy works. On the other hand, if your like most of us before you hire anyone to do anything you want to understand how the process works.
Internet Marketing Tools
With all of the braggadocios claims swirling around around, how are you suppose to know what Internet marketing tools work and which ones don't? Most people purchase marketing tools that someone has compiled using free information. For instance, keyword and keyword phrase tools are a big seller among software and database developers. Developers try to spice up their keyword Internet marketing tools by giving you the feel of clicking one button that will bring up multiple sources of information.
This may be common sense but let me be the first to tell you that you do not need to pay for Internet marketing tools if you do not first know how the information will benefit your business model.
