Web Development Content

Do you know why some of the worlds ugliest website's outperform their competition? On the other hand, why are you unable to sell any products or services when others are making money selling the same stuff? I'm willing to bet your not part of the elite group of successful Internet entrepreneurs because your web development content is lacking in persuation, focus, and urgency.

The information I'm about to give you is more important than web design so pay close attention. Think about how you shop for services or products, what catches your eye? Maybe it is a picture of a person, place or something you can identify with. When you buy clothes the ads are of someone dressed in the same attire in a scene where they are enjoying themselves or where they are getting the attention of the opposite sex, etc, etc. What do you think is selling the clothes or the implication of a type of lifestyle? You can use visual references, audio, video, and/or printed words as your content but the enticement will always be to appeal to the "need of the customer". So if your selling them a hammer show them how easy it will be to achieve their goal (hammering nails).

Some people get caught up in over describing the product and its features and forget to explain how it will make the customers situation easier.

You have the "potential" to make a ton of money product or service. With the right website content your odds of attracting and retaining paying customers will increase. Web Content includes but is not limited to sales letters, forms, images, banners, ads, product catalog and anything else that speaks to your market. You need to tell the customer:

	why they need your product.
	give them the benefits that set you apart from your competition.
	show some testimonials.
	then tell them what you want them to do (buy now!).

Your price and WIIFM (what's in it for me) offers should close the deal. Your prospects will appreciate bonus offers, free trials and additional products they can use. This is a step often overlooked by Internet entrepreneurs. By placing persuasive content on your webpage's visitors will be sure to follow your directions whether it is to buy, opt-in or visit one of your sponsors. Dissect the website development content of your most successful competitor and you will see you don't have to reinvent the wheel (just tweak it a bit).

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