Internet Marketing Strategy
Marketing isn't cheap so if your on a shoe string budget you have no other option but to learn how to create your own Internet marketing strategy.
Have you figured out why you aren't seeing more visitors to your website or why the visitors you do attract aren't turning into buyers? Are you frustrated with the results of your current marketing strategy? You've done your research and you know that you should be making more money but there must be something you've missed, some formula, a plan, or a technique.
On the Internet your marketing strategy must first be content driven. Studies have shown that up to 81% of Internet users use search engines to find what they are looking for. Lets ignore for a minute what the other 19% are doing and focus on the 81%.
Internet marketing tools such as keyword generators have shown you how much of that 81% is searching for your products and services. Now all you need to do is incorporate those keywords and phrases into your site content and ad promotions. Right?
What's that you say, you don't know what a keyword generator is?
Since you've decided to take your business online I'm sure you have done your due diligence to find out exactly how others are making online monthly salaries comparable to top executives. If not, let me tel you how they are doing it. I grantee you won't go back to your ineffective Internet marketing strategy after you read this.
Targeted marketing is the top Internet marketing strategy that has proven to bring in prospects who are ready to purchase your products and services. Think about it like this, If you wanted to sell car products would you go to a hair show or would you go to a drag race? I know, simple right? For years online businesses have been using Ezines, Social media outlets and opt-in email marketing to attract and retain customers from all over the world.
In fact, email marketing is still one of the largest revenue generators for most online Entrepreneurs. I'm not talking about SPAM, I'm talking about an opt-in email list where you voluntarily sign up. If you had a list of 600 people and you sent out a sales offer for a $17.00 product; say 100 people purchased it (17%) that is $1700.00 profit. This strategy only gets better because you are growing your list daily and the sales letter is sent out say 30 days after each new subscriber signs up. As your list grows so do your profits. This is a proven strategy that is making millions of dollars for people just like you and me everyday.
Applying your Internet marketing strategy in multiple outlets on a continuous bases is the first step in drawing targeted prospects to your website.
The second step is not as easy as the first but the reward out ways any complexity you may run into. When you make an online purchase what closes the deal? I mean, what other than the fact that you knew what you wanted to buy made you click the "buy now" button and complete the sale? Here are a few examples of what can turn visitors into buyers.
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All content on your site should be search engine friendly (keyword rich). |
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You should post articles weekly on multiple ezines with links back to your website. |
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Start an opt-in email campaign with free digital products for those who sign up. |
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Start a PPC (pay per click) campaign that points to your capture page / sales pages. |
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Start a Facebook fan page. |
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Start a Tweeter account and "Tweet" regularly. |
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Start a Linkedin account and join or start a group(s) in your industry and post regularly. |
If you're not consistently taking advantage of any of these 7 marketing tools your Marketing strategy needs a tune up. Your posting to Blogs and Forums in your industry can also generate traffic to your website. These types of social media networks that allow you to place a link back to your website in your signature will slowly but surely bring targeted prospects to your landing page. Once you get visitors to your landing page what exactly do you want them to do? How persuasive is your landing page content? Capture page content sometimes called a sales page or even squeeze page is the icing on the cake so to speak. If you get visitors to your website and your content doesn't effectively persuade them to sign up to your email list or buy your product then you still have more work to do. Through research and split testing TortoiseHareMedia.com can create an effective landing page that persuades your prospects to do your bidding.
You always hire a professional when you need professional services. For instance, you may be able to fix a small pluming job around the house. Larger jobs need someone in the industry who has the experience and Internet Marketing Tools to resolve the big jobs.
